AeriQ · Live Meta Ads Performance

30-day verdict · auto-updated

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Blended ROAS

—×

0×2.0× target

Headline metrics

The numbers against target

01 · Trend & pacing

Daily spend vs ROAS

Watch for spend rising while ROAS falls below the 2.0× breakeven — that signals over-scaling. Scale in 15–20% steps, not jumps.

Spend ₹ ROAS × Breakeven 2×

02 · Audience

Where the money works — by age & gender

The highest-leverage view. Profitable segments are highlighted green, loss-making red. Budget should follow ROAS, not impressions.

Spend vs ROAS by age

Bars = spend, coloured by health. Line = ROAS.

Spend ₹ROAS ×

Age scorecard

Profitable rows green, loss-making red.

Age	Spend	CPC	Purch	ROAS

Gender split

Spend and ROAS by gender.

Gender scorecard

Gender	Spend	CTR	Purch	ROAS

03 · Placement

Where impressions vs revenue land

Cheap impressions aren't the same as conversions. Compare each placement's share of impressions against its share of purchases.

Position scorecard

By spend.

Position	Spend	Impr	CTR	CPM	Purch	ROAS

Impressions vs purchases

Mismatch = wasted reach.

04 · Location

Spend & engagement by state

Meta doesn't expose region-level purchases, so CTR is the quality signal here. Green bars = above-average CTR — efficient secondary markets.

Top states by spend

Green = above-average CTR.

State scorecard

CTR ≥ 1.0% highlighted.

State	Spend	Impr	CTR

05 · Campaigns

Where the budget lives

Spend concentration across campaigns. A single dominant campaign is normal for a focused account, but watch for over-reliance.

Campaign scorecard

By spend.

Campaign	Spend	Purch	ROAS

Spend by campaign

Share of total.

Live data via the Meta Marketing API · AeriQ
· Figures use Meta default attribution. Region-level purchase data is not exposed by the API.